The Battle of the East (BOE) is an all-encompassing fitness competition that was created in 2013 by Circuit+ CrossFit. The aim of this initiative was to create an annual event that would develop into the biggest, most anticipated, sport competition in Asia. By doing so, CPCF would succeed in its core mission statement, which is spreading health awareness in the region by promoting our sport and all other fitness disciplines. In its first year, the Battle of the East was a success with 100 athletes from 22 countries participating in the competition.